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1     Executive Summary

2     Background

3     Vision

4     Business Profile

5     Corporate Philosophy

6     External Environment

7     Industry Profile

8     Market Strategy

8.1        Target Market

8.2        Products and Services

8.3        Pricing

8.4        Place

8.5        Promotion

8.6        Research Summary

9     Competitive Strategy

10   Operational Strategy

10.1      Organizational Structure

10.2      Human Resource Strategy

10.3      Production Process

10.4      Research and Development Plan

10.5      Professional Support

10.6      Technology Strategy

11    Risk Management Strategy

12    Financial Strategy

13    Appendices

 

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